“I have never considered design, especially because the architect’s dream is to be an architect. But after the studies, two important professional experiences made me discover this world, and it was love at first sight.
In 2005 I chose to open up my little space and believe in this lightning strike.
I’m a designer at the service of the company: I like to work on uniqueness and character; my job is to read the company’s dna and make targeted projects to the valorisation of these values.
I think that for a good result, a designer and a business must establish a feeling that allows understanding each other with a simple look, confronting and clashing to find the best solution that is a mix of design, production strategy, and marketing.
At that moment only the product begins to be successful”.
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